Objective:

To create a film that captures the emotional and developmental value of Big School Camp’s outdoor experiences, helping the organisation win new school partnerships, while also giving participating schools a compelling tool to showcase enrichment and student growth to parents and stakeholders.

Concept:

We took a documentary-style approach with real-time action, laughter, challenges and reflection. The video focused less on listing activities and more on showing how they felt: the resilience built, the teamwork sparked, the confidence quietly growing. We balanced student reactions with insight from the camp directors to connect outcomes with educational impact, all framed through the lens of what matters to school leaders and parents alike.​​

Outcomes:

The video not only helped Big School Camp secure new school partnerships — it also gave those schools a powerful marketing asset of their own. It positioned them as forward-thinking, values-led, and committed to whole-child development. Schools used the film to promote enrichment on social media and newsletters, boost parent engagement and event attendance, and strengthen their social value messaging for funding bids and community partnerships. It also became a standout piece of content in pupil recruitment efforts.

Conclusion:

If there’s one thing we’ve learned from years of working with schools, it’s this: the most effective marketing doesn’t look like marketing at all. It looks like real students having meaningful experiences — the kind that stick in people’s minds long after the video ends. Every time we help a school show that side of themselves, it works. It connects. It changes perception. And it brings people closer to saying:

“Yes! That’s where I want my child to be.”