Objective: Open days and evenings moved online, so Hove Park School needed to show the parents of new students why they should choose them. We needed to create something that wowed.

Idea: We knew that a principal reading a speech wouldn’t be good enough. Involving the students, parents and teachers alongside the head would cover all angles and give the viewer a better idea about the school.

Feedback: They’ve used the presentation video at every opportunity. It’s received great engagement from parents and students, but they’ve most importantly seen an increase in applications year on year.