Objective: To spotlight Seaford Head Sixth Form through the authentic voices of students, showcasing their growth, ambition and experience. The goal was to redefine the school’s identity with an emotionally-led story that balances academic excellence, pastoral care and personal support. The video also needed to restore confidence after a disappointing previous promo and serve as a compelling flagship asset for open events, the website and social media.

Concept: A student-led documentary-style promo video driven entirely by unscripted, heartfelt soundbites from sixth formers. No scripted interviews or corporate polish — only real moments, real energy and genuine opinions. Visually led by cinematic footage of student life (study, social spaces, sports, leadership activities) layered with emotionally honest narration with a nod to the level of individual attention and care offered here. Focused on individual journeys rather than institutional stats — shining a light on ambition, support systems, confidence and community​.

Outcomes: Just two days after receiving a promo from another provider, the Sixth Form saw our Trust video and hired us on the spot. They commissioned a second promo, agreed to a yearly retainer and extended it again after delivery of this video. The film became their flagship piece — used at open events, online and across socials — with standout engagement. Widely praised, the video became a powerful driver for increased sixth form enrolment. Staff and students felt genuinely represented and the project set a new creative benchmark for school marketing across the Trust.