Hove Park School

A multi-year journey of rebuilding, growth and storytelling

Client: Hove Park School

Target: To support Hove Park School in transforming public perception, increasing student admissions and building long-term trust within the community — through a sustained, story-led video strategy that aligns with their educational vision, showcases measurable progress and makes the school’s values visible, memorable and emotionally resonant.

Filming Locations: Hove, Brighton, United Kingdom

Objective:

To support Hove Park School in rebuilding its public image, restoring community trust and driving long-term growth — through a multi-year video marketing strategy that showcased not just what the school does, but what it stands for. At the start of our partnership, Hove Park faced real challenges: declining reputation, falling admissions and the looming risk of having to close one of its campuses. The school needed to reframe how it was perceived — not through spin, but through substance. And it needed a partner to help tell that story.

Concept:

Over several years, we worked with Headteacher Jim and his dedicated team to craft a series of honest, emotionally resonant, and strategically timed video campaigns. Our approach evolved with the school’s journey:

Phase 1: Reputation Rebuild and Admissions Boost
We launched a flagship promotional film to reset perceptions — replacing outdated narratives with authentic student voices, passionate staff and a bold, future-facing message.

We used focused storytelling to reconnect with local families, increase open evening turnout and support application surges. The outcome? No campus closures — and a reversal in student numbers.

Phase 2: Showcasing Progress
From curriculum highlights to the school’s digital transformation (Apple certification and iPad learning), we created narrative-rich content to keep the momentum going — and the community engaged.

Phase 3: Celebrating Identity
Our coverage of Prom Night, Arts Day, and Sports Day wasn’t just about events — it was about values. Inclusion, confidence, culture, joy — every video told a part of the bigger story.

Phase 4: “Every Child Should” Campaign
We produced a video for each of the eight personal Every Child Should in Hove Park’s ECS initiative, plus a powerful overarching film. These pieces helped pupils buy in, staff communicate the vision and families understand the why — not just the what.

Throughout, we captured not only what was happening, but why it mattered. We didn’t just build videos. We built trust, anticipation and belief — one story at a time.

Outcomes:

Oversubscribed: From risk of closure to full classrooms — with a waiting list;
School Culture Repositioned: Perception shifted from “struggling” to “ambitious, inclusive, forward-thinking”;
£8M in Funding Secured: Our narrative coverage supported Hove Park’s successful funding applications, including coverage of new build progress and impact stories;
Long-Term Strategy: A retained content plan that helped sustain growth, visibility and staff/student pride;
Headteacher Endorsement: Jim, Hove Park’s Head, credits video strategy as a key driver of the school’s transformation — and has become a vocal advocate for using story-led marketing as a leadership tool.

This case isn’t just about one school. It’s about what happens when storytelling is done strategically, consistently and with heart. Hove Park’s transformation shows that the right video, at the right time, told the right way — can do more than promote. It can help rebuild. It can inspire. And it can change everything.

Contact Us

Surrey | London office

Office: 01483 363015

West Sussex office

Office: 07886 271216

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