A three-year creative partnership

empowering a school and every girl in it

Client: Millais School

Target: To build long-term trust, visibility and emotional connection through a series of honest, student- and staff-led videos — showing why Millais stands out as a single-sex school and helping them attract the right families, teachers, and attention, year after year.

Filming Locations: Horsham, United Kingdom and Wales

Objective:

To help Millais school tell their story in a way that actually feels like Millais — unapologetically empowering, proudly all-girls and packed with personality. The goal? Build long-term content that wins over students, parents and future staff, by showing exactly what makes the school so special.

Concept:

Millais didn’t want generic. They wanted truth. And they trusted us to help capture it. Over multiple years, we produced a rolling campaign of honest and beautifully human videos that didn’t just tick marketing boxes — they built belief. We showcased a school where confidence grows, voices are heard, and opportunities are everywhere.

Outcomes:

Our long-term partnership with Millais showed what happens when video becomes strategy, not just content. The Wales trip film alone sparked such strong parental response that the school doubled spaces the following year. The recruitment film drew in values-led educators, and every video deepened the connection between the school and its wider community. Now, Millais has a bank of authentic, story-driven content used across the school year — and they keep coming back, not out of routine, but because every video moves the needle.

Conclusion:

This wasn’t a campaign. It was a relationship. And it worked — not just because the videos looked great, but because they felt true. That’s the Metropolis way: real schools, real stories, real results. And Millais? They trusted the process — and built something very powerful: a living, breathing set of films that continue to represent the school and connect with its community, year after year.