Objective: The task was to create a video that inspires teachers to join Millais School, with a focus on changing the world for the better.

Concept: The video highlighted Millais School’s ethos of aspiring higher, working harder and pursuing excellence for every student. It showcased teachers sharing their experiences and the joys of teaching, emphasising the school’s commitment to creating a vibrant, creative learning community. The video aimed to inspire potential educators by illustrating the profound impact they can have in shaping students’ futures and contributing to the wider community. The main concept was to capture the essence of teaching through fellow teachers’ interviews, exploring their motivations and the impact they have on students’ lives.

Outcomes: The video touched many teachers’ lives and led to the recruitment of numerous talented educators to join Millais School’s incredible community. It helped foster a sense of belonging and purpose among current and prospective teachers and reinforced Millais School’s reputation as a leading educational institution dedicated to student and teacher development.

Conclusion: The recruitment video for Millais School effectively conveyed the school’s values and ethos, resonating deeply with educators and encouraging them to be a part of a community that values educational excellence. It serves as a powerful tool in attracting passionate teachers who are committed to making a difference in students’ lives.