Dwight School International

Gold Arrow Right Dwight School

An international school with a global mindset

Client: Dwight School London

Target: Produce a flagship promotional video that reflects the school’s internationalism, flexibility, and deep commitment to independent thinking — while emotionally connecting with parents and prospective students.

Filming Locations: London, United Kingdom

Objective:

To help Dwight School London stand out in a crowded independent school market by showcasing what truly sets them apart — their International Baccalaureate Programme, student-centred approach and the global, future-facing ethos that shapes every learner’s journey.

Concept:

With such a globally respected curriculum and a forward-thinking learning model, this wasn’t about ticking boxes. It was about showing what makes Dwight feel different.

We built the video around the voices of those who live the Dwight experience every day — the students. From the youngest to those preparing to graduate, their unscripted reflections formed the emotional spine of the film. Combined with cinematic visuals, drone shots of the school’s impressive setting and powerful insights from school leaders, we created a narrative that showed not just how Dwight teaches — but why it matters.

Themes of independence, inquiry, personal growth and international opportunity ran throughout. Whether it was a student figure skater explaining how the school adapts to her training schedule, or a Year 13 reflecting on how Dwight taught to think, not just memorise — every voice added credibility and heart.

Outcomes:

  • The school called it “the best marketing video we have ever done” — a direct quote that speaks volumes;
  • The video is now the lead piece on their website, social platforms and at open events — helping reinforce Dwight’s reputation for innovation and individual care;
  • Families connected emotionally with the stories of flexibility, belonging and future-readiness — differentiating Dwight in a competitive market;
  • Staff appreciated that the video genuinely reflected their values — increasing internal pride and alignment

Conclusion:

In a market where many schools say similar things, Dwight School London dared to show the difference. Real voices, real values, real strategy. This is how school marketing should feel — honest, intelligent and future-focused.

Gold Arrow Right Contact Us

Surrey | London office

Office: 01483 363015

West Sussex office

Office: 07886 271216

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