Objective: When parents choose a primary school, it’s a choice they make based on recommendations from friends or neighbours. We wanted to help convey a direct message from Chyngton school to the parents of prospective students.

Idea: It was storyboard time. We created a storyline and developed questions for the parents of six current students. We selected the most evocative answers and joined them together.

Feedback: The school board and teachers were so proud of this video, it found itself all over social media with hundreds of comments and over 16,000 organic views.