Outcomes: The video significantly elevated the public and industry perception of the client, showcasing their capability to undertake and successfully deliver large-scale, impactful projects. The project received the Infrastructure or Capital Project Award at the 2023 GO Excellence Awards, affirming its excellence in public procurement and collaborative success. The video played a crucial role in raising public awareness about the benefits of the tram extension, including improved connectivity, economic growth, and sustainable transportation.
The project was lauded for its positive impact on local communities, infrastructure and public transportation, delivering against Edinburgh’s economic, social, and environmental aspirations. The extension of the tram line is seen as a critical step towards creating a more sustainable city, improving connectivity, and promoting economic growth in densely populated areas.
The emotional resonance of the video with the client demonstrated the pride and satisfaction in achieving a major infrastructure milestone and positioned the client favourably for future collaborations and projects, underlining their expertise and commitment to community-enhancing initiatives.
Conclusion: This case study illustrates the Edinburgh Trams to Newhaven project as a beacon of collaborative success and urban innovation. The video not only commemorated this achievement but also amplified the client’s expertise and dedication to sustainable development, significantly boosting their industry stature and public image.
It stands as a testament to how effectively presented infrastructure projects can inspire communities, attract future opportunities, and set new standards for public works.