In a this episode of the Metropolis Visual Podcast, Tomas (MD of Metropolis Visual) sat down with Jayde Pope, founder of Magenta Mad, a dynamic marketing agency specialising in property and recruitment industries. The discussion covered everything from navigating niche markets to the evolution of video marketing and social media strategies—providing invaluable insights for business owners, marketers and content creators alike.
If you’re looking to dominate your industry through smart, creative marketing strategies, keep reading!
Jayde’s entrepreneurial journey began unexpectedly when she was nudged into freelancing by her former employer. With a background in both estate agency and recruitment, she quickly realised a gap in the market for marketing specialists, who truly understood these industries.
Her expertise and hands-on experience allowed her to scale Magenta Mad within three months, growing from a solo venture to a team of freelancers. Today, Magenta Mad is a go-to marketing agency for property and recruitment businesses that want out-of-the-box creative strategies.
One of the biggest game changers in the property and recruitment sectors is the increased demand for high-quality content, particularly video marketing.
Jayde pointed out how, in the past, estate agencies charged more while doing less, but with competition increasing, they now need to invest in:
Similarly, recruitment agencies struggle with a tarnished reputation. Jayde’s focus is on helping them shift perceptions—moving from the outdated “spray and pray” approach (mass-messaging job seekers) to high-value content marketing that builds relationships.
Tomas and Jayde agreed that video marketing is no longer optional—it’s a necessity for brands that want to stand out.
Why Video?
Jayde gave an example of a viral property video that mimicked a scene from the hit Netflix film Saltburn. The video, which followed an estate agent dancing through a luxury home, received massive engagement—proving that creativity sells.
Tomas echoed this sentiment, stating that Metropolis Visual’s video production services focus on emotion-driven storytelling, ensuring businesses resonate with their target audience.
In a fascinating debate, Tomas and Jayde discussed whether bad publicity can be beneficial.
Jayde firmly believes that even negative press can be turned into an advantage—if handled correctly. She cited the infamous Aldi vs. Marks & Spencer legal battle, where Aldi’s clever marketing turned a serious lawsuit into a PR win.
For businesses, it’s about handling criticism professionally and leveraging controversy to boost engagement.
A major takeaway from the conversation was that half-hearted social media efforts can harm a brand more than help it.
Key insights from Jayde:
Tomas added that businesses struggling with content creation should consider outsourcing their social media video production, something Metropolis Visual offers through its podcast-to-content service.
Jayde is passionate about email marketing and emphasised its ROI potential:
Why Email Marketing Still Works:
For businesses with an existing database, email marketing is a must—without it, they are leaving money on the table.
Jayde anticipates big shifts in marketing strategies going forward:
✔️ AI & Automation: Smarter CRM tools and AI-driven content creation.
✔️ WhatsApp Marketing: A new frontier with higher open rates than email.
✔️ More Authentic Video Content: Less corporate, more human.
✔️ Relatable Branding: Consumers crave personal connections with businesses.
As the digital landscape evolves, staying ahead of trends is critical for success.
This insightful conversation between Tomas and Jayde reinforces one crucial message: Video marketing, creativity and human connection drive business success.
For businesses looking to boost their marketing efforts, the key takeaways include:
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