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How to Scale Your Business Fast with Video & Social Media Marketing

In today’s digital-first world, video marketing is no longer optional—it’s a necessity for brands that want to stay ahead. Tomas, MD of Metropolis Visual, sat down with Josh, Director of XA Digital , to discuss how businesses can harness video content to boost engagement, drive sales and build brand authority.

This in-depth discussion revealed powerful strategies for leveraging video, social media, and emerging technology to scale businesses effectively. If you’re looking to attract more customers, enhance your digital presence, and future-proof your marketing efforts, this article will provide you with everything you need to know.

Why Video Marketing is the Ultimate Business Growth Tool

Josh compared business to fishing, explaining that different companies require different strategies:

Volume vs. Quality – Some businesses need large numbers of quick wins (mackerel fishing), while others focus on high-value clients (tuna fishing).
Marketing as Your Fishing Rod – Your ability to attract leads depends on the quality of your marketing channels.
Your Business as the Boat – If you don’t invest in marketing, your boat stays docked—you won’t catch anything.

Key Takeaway: Cutting marketing during tough times is like pulling your boat out of the water and expecting to catch fish. The companies that continue investing in marketing, especially video, will dominate their industries.

How Video Marketing Boosts Your Business

1. Higher Engagement & Retention

Video content keeps people on your website longer, reducing bounce rates and increasing conversion rates.
Viewers retain 95% of a message when watched in a video, compared to only 10% when reading text.

2. Improved SEO & Google Rankings

Websites with embedded videos are 53 times more likely to rank on the first page of Google.
YouTube is the second-largest search engine—using video improves discoverability and organic traffic.

3. Increased Conversions & Sales

Landing pages with videos increase conversions by up to 80%.
64% of consumers say watching a video makes them more likely to buy a product or service.

4. Stronger Social Media Performance

Social media algorithms prioritise video content, leading to higher reach and engagement.
Platforms like TikTok, Instagram, and LinkedIn thrive on short-form, engaging video content.

Why Every Business Must Become a Content Creator

Josh highlighted that businesses can no longer afford to ignore video marketing. The future is AI-driven, immersive, and video-centric. Companies that fail to adapt will struggle to remain relevant.

Josh’s Success Story: Scaling a Business with Video & Paid Ads

In just one year, XA Digital grew from zero to a seven-person agency by investing in targeted social media ads.
They spent £1,500 – £2,000 per month on Meta ads, generating over 3,000 leads.
Even with a 1% conversion rate, the revenue generated was 20 times the ad spend.

Key Learning: Businesses that strategically invest in video content and digital marketing will see exponential growth.

The Role of Face-to-Face Interaction in Business

While digital marketing is essential, Tomas stressed that face-to-face interactions remain irreplaceable, particularly in creative industries like video production.

Zoom calls are efficient, but lack the human touch that fosters trust and deeper connections.
Face-to-face meetings lead to stronger relationships, better collaboration, and more successful projects.
Creative brainstorming is much more effective when done in person.

“In a Zoom call, people watch the clock. In a face-to-face meeting, you build relationships.” – Tomas

Why Your Website Must Have Video Content

Your website is your digital shopfront. If it’s not visually compelling, optimised, and engaging, visitors will leave without taking action.

How Video Improves Your Website Performance

Boosts Conversions – People prefer watching over reading; a strong homepage video increases trust and engagement.
Enhances User Experience – High-quality video conveys complex ideas quickly.
Increases SEO Rankings – Video-rich websites rank higher on Google.
Mobile-First Optimisation – Most people browse on their phones, and video is mobile-friendly.

How to Make Video Marketing Cost-Effective

One common misconception is that video marketing is expensive. However, businesses can maximise ROI with smart planning.

Batch Film Content – Record multiple videos in one session to save costs.
Repurpose Across Platforms – Edit one video into multiple formats for social media, websites, and ads.
Use AI & Automation – AI-driven tools optimise editing, scripting, and audience targeting.

At Metropolis Visual, we help businesses create high-quality, affordable video content that delivers long-term results.

The Future of Video Marketing & Digital Transformation

As AI, augmented reality, and the metaverse evolve, video will dominate the marketing landscape. Businesses must go beyond traditional advertising and integrate video into every part of their marketing strategy.

Next Steps:

If you see us being useful in the journey of scaling your business using high-impact video content, let’s talk.