How Metropolis Visual Crafts Stories That Stick

How Metropolis Visual Crafts Stories That Stick

Welcome to the unapologetically honest, occasionally chaotic and always insightful world of Metropolis Visual. In this candid podcast session, Tomas (Managing Director) and Ned (Operations Director) unravel the art, science and madness behind running a video production company that’s anything but ordinary. Whether you’re a business owner, a creative professional, or just a fan of storytelling done right, this is your backstage pass to the world of high-quality video production, packed with raw honesty, a dash of humour and plenty of practical wisdom.

Why We Moved from Photography to Videography

The evolution of content is relentless. What once stopped thumbs on static images now demands dynamic, attention-grabbing videos. Metropolis Visual saw this coming. That’s why Ned made the bold move from a successful career as an architectural photographer to pioneering video production. “It wasn’t about abandoning what we were good at—it was about challenging ourselves and doing what works better for our clients,” Ned shared. Video connects faster, works harder on social media and tells stories in ways that photography simply can’t.

The Secret to Good Video: Tools vs. Talent

Let’s address the elephant in the studio: it’s not about the gear—it’s about the story. Sure, you could splash out on the priciest kit on the market, but without the know-how, you’ll end up with expensive footage that doesn’t resonate. “Your phone is a good place to start,” Tomas advises. “But as your storytelling skills grow, so will your need for better tools—and that’s where we come in.” Whether you’re shooting with a smartphone or a cinema camera, the fundamentals remain: great sound, motivated lighting and a story that captivates.

Building Our Own Studio: If You Want It Done Right…

When you’re a perfectionist, visiting other studios can feel like torture. The booking systems are clunky, the lighting is off, the sound is subpar—it’s a long list of frustrations that led Metropolis Visual to one conclusion: build our own. “It’s not perfect, but it’s a much better starting point than we found elsewhere,” Ned admits. “And it’s a foundation to build on.” Their custom studio blends state-of-the-art equipment with a setup designed to eliminate every frustration they’ve ever encountered elsewhere. Because when the details are right, creativity flows freely.

The Power of Storytelling in Video Production

Stories move people. That’s why storytelling is the backbone of everything Metropolis Visual creates. Whether they’re producing documentaries, promotional content or corporate videos, the narrative comes first. “A strong story isn’t just engaging—it’s unforgettable,” Tomas explains. “It’s the difference between a video that’s scrolled past and one that sticks with someone.” From crafting emotional arcs to selecting music that hits the right note, Metropolis Visual obsesses over every detail. The result? Videos that entertain, inform and, most importantly, connect.

Podcasts and the Rise of Raw Connection

In an age of polished ads and scripted promos, audiences are craving something real. Enter the podcast—a platform that prioritises authenticity over perfection. “Podcasts work because they’re raw and relatable,” Tomas says. “It’s a conversation, not a commercial.” For businesses, podcasts offer an incredible opportunity to share expertise, build trust and engage audiences in a meaningful way.

Preparation Meets Improvisation

Preparation is everything—until it isn’t. As Ned explains, no matter how meticulously you plan a shoot, something will always go sideways. “That’s where experience comes in,” he says. “You prepare for everything, but when things change, you adapt. It’s all about staying on your toes and delivering, no matter what.” From pre-visualising shots to packing every piece of gear they might need, the Metropolis team leaves nothing to chance. And when the unexpected happens? They make it work.

Elevating Business with High-Quality Video Content

Every business knows it needs marketing. The challenge? Figuring out where to start. Video content is no longer optional—it’s essential. From small business owners to corporate giants, Metropolis Visual helps brands tell their stories in ways that resonate. And the best part? It doesn’t have to cost a fortune. “Good video isn’t just about big budgets—it’s about smart decisions,” Tomas says. Whether it’s producing 20 social media videos in a day or creating a documentary-style piece, our team knows how to deliver maximum impact for every pound spent.

Why We Do What We Do

Metropolis Visual isn’t just about producing videos—it’s about crafting experiences with your unique story at the forefront. From relentless pursuit of perfection to commitment to storytelling, everything we do is designed to make a lasting impression. “We’re not in this to be average,” Ned says. “We’re here to push boundaries, challenge expectations, and help our clients connect with their audiences in powerful ways.” So, if you’re ready to tell your story, Metropolis Visual is here to help. Let’s create something unforgettable. Got a story worth telling? Let’s make it unforgettable. Get in touch with Metropolis Visual today.

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Surrey | London office

Office: 01483 363015

West Sussex office

Office: 07886 271216

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