Objective: The video was designed to celebrate Farrans Construction’s legacy and ongoing commitment as a leading building and civil engineering contractor. With over 80 years of experience, the objective was to highlight their impressive track record of delivering world-class projects across the UK and Ireland, emphasizing their role as part of the global CRH Group. The focus was on showcasing their expertise in various sectors, including renewable energy and water, and their positive societal impact through social value delivery.

Concept: The video aimed to encapsulate Farrans Construction’s core values and strengths, demonstrating their wide-ranging capabilities in various construction sectors, highlighting their commitment to renewable energy and sustainable engineering solutions, showcasing their dedication to delivering social, economic, and environmental benefits to the communities they serve and featuring their innovative approach in the water sector and commitment to reducing energy usage.

Outcomes: The video significantly moved viewers, reflecting the company’s deep connection to its work and impact. It also reinforced Farrans Construction’s reputation as a leader in sustainable and innovative construction solutions. The feedback indicated high levels of client trust and satisfaction, with emphasis on the company’s ability to deliver complex projects to the highest standards, showcasing Farrans Construction as a preferred partner for major construction projects.

Conclusion: This case study demonstrates the impactful role of promotional videos in encapsulating a company’s legacy, values, and expertise. This video for Farrans Construction not only celebrated their achievements but also significantly bolstered their brand image and client relationships, affirming their status as a leader in the construction industry.