Objective: Apex College has it all. A central location, diversity, high success rates. How could they tell ALL of this to their potential students? With a video.

Idea: Partnering with Total Marketing agency, we swapped ideas and created a storyboard. Unscripted interviews allowed us to show the college in a natural and organic way that showed the school at its most authentic.

Feedback: Through email and social media campaigns, the marketing company spread the video far and wide. Showing the diversity within the college helped us to become more approachable to the students and they received plenty of new enquiries. Their new courses were booked up within a matter of weeks.