Objective: Sue is a corrective exercise specialist. Her challenge was how to differentiate herself in a crowded market of personal trainers. We wanted to make her stand out from the crowd.

Idea: We sat down to record a very relaxed and informal interview, showcasing her knowledge in the field and giving a taste of what people stand to gain by engaging with her. The whole interview was shot over a couple of hours and we managed to reduce it to 180 seconds, built for use on social media, email and her website.

Feedback: After seeing her VBC for the first time, she was in tears. Sue said, “This is exactly what I needed!”.