Objective: Position Wax is Dead as the bold, no-nonsense alternative in the ceramic coating world. While others rely on overpromises and overpolish, we set out to tell the truth: this stuff works – better, faster, and without the faff.

Idea: Armed with full creative freedom, we crafted cheeky, memorable film and social media ads that playfully calls out the industry’s outdated practices. No hard sell, no fake shine – just an honest, high-gloss truth with attitude.

Feedback: “We fully trusted Metropolis Visual with the creative approach and it was an absolute joy to see the final cut! Every project since has only gotten better – they just get our brand. We keep coming back, for a good reason.”